Answer Engine Optimization (AEO) vs Generative Engine Optimization (GEO) vs SEO
A practical guide comparing traditional SEO, answer engine optimization, and generative engine optimization for modern search visibility.
Search is changing
Search isn't just Google anymore. AI platforms like ChatGPT, Perplexity, and Google's AI Overviews are changing how customers find businesses. SEO gets you ranked in traditional search results. Answer engine optimization (AEO) gets your content cited in AI-generated answers. Generative engine optimization (GEO) builds long-term authority so AI models trust and reference your brand. Each strategy targets different platforms and customer behaviors. Understanding the difference helps you show up wherever your customers are actually searching.
WHAT IS SEO?
SEO (search engine optimization) is how your website ranks in Google and Bing when customers search for services you offer. Through keyword optimization, quality backlinks, and local SEO services, your business appears in search results that drive real traffic.
What We Focus On:
Keyword research and on-page optimization
Quality backlinks from trusted sources
Technical SEO (site speed, mobile-friendly design)
Content that ranks and converts
Meta tags and structured data
Site architecture and user experience
WHAT IS AEO?
AEO answer engine optimization gets your content featured when AI platforms generate responses. When customers ask ChatGPT or Perplexity questions, AEO determines if your business gets mentioned in the answer-without users ever clicking a link.
What We Focus On:
Schema markup and structured data
Clear, concise answers to common questions
FAQ content optimized for AI extraction
Entity-based content AI models understand
Answer engine optimization tool implementation
Voice search optimization
WHAT IS GEO?
GEO generative engine optimization builds long-term authority within AI knowledge systems. While SEO targets rankings and AEO targets answer inclusion, generative engine optimization services ensure AI models consistently recognize and cite your brand as a trusted source.
What We Focus On:
Building topical authority through expert content
Earning quality citations and brand mentions
Creating authoritative resources AI models reference
Generative AI search engine optimization strategies
Long-term visibility in AI training data
Establishing expertise in your industry
READY TO BE THE ANSWER AI RECOMMENDS
WHEN QUEBEC CUSTOMERS SEARCH?
Partner with Quebec’s bilingual AI Engine Optimization experts and position your business as the top choice across
ChatGPT
Google AI
Perplexity
Don’t just rank. Be recommended.
What is the difference between SEO and AEO?
SEO search optimization engine targets rankings in Google and Bing. AEO answer engine optimization focuses on getting cited in AI-generated responses from ChatGPT and Perplexity & Google's AI.
Do I still need SEO if I'm using AEO?
Yes. SEO builds your foundation while answer engine optimization makes content AI-friendly.
What is generative engine optimization (GEO)?
GEO generative engine optimization builds brand authority within AI knowledge systems. Generative AI search engine optimization ensures AI models consistently reference your business as a trusted source.
Which is better for local businesses: SEO, AEO, or GEO?
Local businesses should start with local SEO services for Google Maps visibility, then layer in answer engine optimization for voice search queries like "near me" and quick answer requests.
How long does it take to see results from AEO?
Answer engine optimization results vary by industry. Well-structured content with schema markup can appear in AI responses within weeks if your site has strong SEO authority.
Can I track my AEO performance?
Yes. Answer engine optimization tool platforms track citations and mentions across ChatGPT, Perplexity, and Google AI Overviews. Monitor how often AI platforms reference your brand when answering queries.
What is the main goal of generative engine optimization?
Generative engine optimization services focus on building long-term authority so AI models trust and cite your brand. The goal is consistent mentions across multiple AI platforms over time.
How does AEO affect website traffic?
AEO answer engine optimization may reduce direct clicks since AI provides answers without links. However, it builds brand awareness and authority, leading to indirect traffic and higher-quality referrals.
What content works best for answer engine optimization?
FAQ pages, how-to guides, and structured content with clear headings perform best. Our Answer engine optimization consulting helps create content that AI can easily extract and cite in responses.
Should I hire someone for GEO and AEO optimization?
If you lack time or expertise, answer engine optimization consulting and generative engine optimization services can help. AEO & GEO Professionals understand schema markup, entity optimization, and AI citation strategies.
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